Conscious Attention Economy Principles

Things we did

Communication Design

Visual Design, Graphic Design, Design Thinking

Research and Design, Multi-Disciplinary Collaboration

Client

United Nation Yellow Paper Working Group

Year

2023

Live website

Visit website

In a world over-flowing with information and dis-information, with politicians, businesses, and influencers jockeying to spread their message, attention has become a valuable and lucrative commodity. And when something is as valuable as human attention, it becomes the basis for a whole new economy.

adaptable brand frameworks

Our goal — to develop an ethical and value-based shared framework that puts individual well-being, personal sovereignty and a verdant natural world at the center of attention. To enable all stakeholders, those who create, collaborate, contribute, design, teach and engage in attention-based systems, to work, live and thrive in a world that is supported by an ecosystem based on these shared values.

The Conscious Attention Economy Principles serve as an invitation and an overarching collection of guideposts for next generation technologies, businesses, ideas, and systems. This framework was designed to be utilized for innovation in development so that we can all participate in a regenerative spiral of inter-connected mutual flourishing that serves the human and natural world.

"Attention is no longer a byproduct — it is the commodity. How we design for it determines the future of our economies and our societies."

Amani Anai

Working Group Design Lead

We believe that through application of the Conscious Attention Economy Principles we can substantially use that same power to alter the current trajectory of the attention economy to achieve a positive and flourishing vision of healthy digital environments embodied by the United Nation’s (UN) Sustainable Development Goals (SDG). A conscious attention economy has the capability to:

More  
work

GTCX Protocol™

Universal Standard, Regulatory Tech, Open Source Development

AI engineering, Cryptography, Blockchain Solutions

Global Trade, Tech and Financial Inclusion

Navigation Data Portal

Data engineering

Elastic stack, data pipelines

geospatial mapping platform design